Culture and Web3D: Experiences in Building a Virtual Beer Festival Site in 3DML
نویسندگان
چکیده
This paper investigates the techno-cultural issues surrounding Virtual Reality on the present-day Web, or 'Web3D', over the Internet by developing as its illustration a particularly UK (United Kingdom) cultural event, the St Albans Virtual Beer Festival, which mimicked the actual, real beer festival that ran in September 2000. Given the planned cultural focus and the short turnaround of time available, the authors employed the semiotically-inspired SMDF (Shared Meanings Design Framework) in the form of the Shared Meanings Spot Development Framework (SMSDF), and 3DML (an XML-derived Web3D markup language) to implement the Virtual Beer Festival rapidly. The virtual beer festival was analysed, designed, implemented and user-evaluated in three months, in time for the actual festival. As well as raising tremendous publicity for the real festival, the virtual site’s development raised issues as much to do with the simple mechanics of building and using the virtual site, as well as addressing user diversity and culture. This paper offers valuable experiences from which future work on the vital topic on culture and semiotic in Virtual Reality can progress.
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